Introduction to Product Management

At its core, Product Management is responsible for answering what questions:

• What are we building?
• Who are we building this for?
• Why are we solving this problem? / Why are we building this specific solution?
• When are we building this?

Product Managers spend a lot of their time:

• Identifying/defining problems
• Creating a strategy
• Communicating
• Coordinating development
• Responding to fires

Why is Product Management important?

Product Management is important because building products is more complicated than ever. At the core, Product Managers focus on making sure that the team is building products that people want. Additionally, Product Management plays an important role in connecting and aligning all the relevant teams needed to build and launch a product.

There’s an infinite number of problems that could be solved. Product Managers identify and define problems for the team to solve while making sure that:

• the problem is real
• the users are real
• the solution provides value